By Debbie Holden 12 Nov 2018 6 min read

Jaguar Land Rover global sales figures drop due to tumbling demand in China


According to Express & Star, overall sales for the UK’s biggest car maker, Jaguar Land Rover, were down 4.6% last month, selling 44,282 vehicles.


The company, which makes its engines at the i54 site in Wolverhampton where around 1,800 people work, suspended car making at its 300-acre Solihull plant for a fortnight in October. Its Castle Bromwich Jaguar plant is also on a three-day week until Christmas as JLR tries to cut production to match demand.


JLR says it has seen strong sales of newer models, like Jaguar I-Pace and E-Pace, and its revamped Range Rover and Range Rover Sport, but that isn’t keeping pace with the slowdown in demand for older models.


JLR had an unexpectedly productive October in the UK, with sales up to 47% on the same months last year. But sales in China slumped by 49%, said the company. 


Sales were down 13.5% in Europe due to continuing uncertainty over diesels, and off by 4% in JLR’s overseas markets – a catch-all for Russia, the Middle East, South America and India.


Felix Brautigam, JLR’s chief commercial officer, said: “We continue to face challenges in some markets, notably China. Despite this, we saw a strong performance in the UK and North America, which is a testament to our customers’ loyalty to our brands and the positive response of new customers to our evolving product line-up.


“As announced last week, we are implementing a turnaround plan and taking all the necessary steps to rejuvenate our business especially in China. This involves working closely with our sales network and balancing production with demand in the present market conditions to achieve healthy development for our future that is not unduly dependent on incentives.


“Looking ahead to the end of the year, Jaguar’s growth trajectory remains positive, as the all-electric I-Pace and sporty E-Pace compact SUV are growing in popularity and driving demand.


“Meanwhile at Land Rover, while slowing sales in China are disappointing, we remain encouraged by positive demand for exciting new products such as the Velar and the refreshed Range Rover and Range Rover Sport.”


Jaguar Land Rover total retail sales for the year so far are down 4%, at 492,388.



Image credit: Jaguar Land Rover