Sales Controller

Key Responsibilities

• To sell the maximum number of vehicles via the use of an effective sales process, whilst at the same time achieve the best profit for the business.

• Ensure sales opportunities are maximised for the full range of manufacturer products and services including accessories, warranties, service and finance.

• Plans and organises own daily selling activities to create additional sales opportunities.

• Maintains regular contact with all existing customers to ensure that relationships are maintained for potential repeat business.

• Works with colleagues and other teams across the business to deliver high levels of customer service.

• Carry out accurate appraisals of all vehicles offered for part exchange and agree a price with the customer and Sales Manager.

• Manage the preparation and handover of sold vehicles to customers ensuring that the customer is given a full briefing on the operation of the vehicle and its controls. Introduce customers to aftersales staff in order that they are aware of the facilities and procedures.

• Develop and maintain full product knowledge of all products, accessories, prices and key features of major competitors.

• Ensure all customer information, sales activities, vehicle documentation and other relevant information is kept and maintained accurately and comprehensively. Maintain the showroom environment and external displays to agreed standards.

Skills & Knowledge 

• Full UK driving licence.
• Smart appearance.
• Excellent numeracy and literacy.
• Competency in IT.
• Knowledge of the used car marketplace.

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