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8 months ago
Triumph Motorcycles
Location: Hinckley
Job type: Permanent
Category: Marketing
Industrial Placement - Digital Marketing

First established in 1902, Triumph Motorcycles celebrated 110 years of motorcycle manufacturing in 2012. For more than two decades, Triumph Motorcycles has been based in Hinckley, Leicestershire, and has produced iconic bikes that perfectly blend authentic design, character, charisma and performance. Building around 60,000 bikes per year, Triumph is the largest British Motorcycle Manufacturer and has over 750 Dealers across the world. At the heart of Triumph’s philosophy is a commitment and passion to develop truly unique motorcycles that offer a blend of distinctive design, intuitive handling and performance to enjoy the perfect ride. This focus, innovation and engineering passion has today created a broad range of bikes suited to all motorcycle riders, including the striking 2.3 litre Rocket III, the unmistakable Speed Triple, the TT winning SuperSports Daytona 675R, class defining Tiger 800, transcontinental Tiger Explorer and the iconic Triumph Bonneville family. Triumph currently employs around 2000 personnel worldwide and has subsidiary operations in the UK, America, France, Germany, Spain, Italy, Japan, Sweden, Benelux, Brazil, India and Thailand, as well as a network of independent distributors. Triumph has manufacturing facilities in Hinckley, Leicestershire and Thailand plus CKD facilities in Brazil and India.

The digital and social media placement role at Triumph is focused on ensuring that the successful candidate gains experience across the digital marketing mix but also has responsibility to deliver key projects for the business.

This is a global marketing role based within the central marketing team where you will have the opportunity to work on global motorbike launches, data analysis and optimisation, content management processes and workflows, digital marketing projects and social media analysis and strategy.

Due to the nature of the role and responsibility given to the placement student, we are looking for someone with a real passion for digital marketing with an awareness of key digital trends. The role requires you to have excellent communication skills and the energy, self-motivation and drive to delivery results for Triumph.

If you have the ability to manage a series of projects with a customer first approach and a desire to succeed for one of the largest premium motorcycle brands you will be the ideal candidate for this role Duties and Responsibilities:

• Project manage digital website initiatives from origination through to deployment

• Work with the digital analyst to identify improvements in the customer journey and initiate new projects to overcome them

• Work on Sitecore at an enterprise level for content management working on content personalisation, personas and web journey optimisation

• Support in the global launch of new motorcycles

• Manage the translation process as part of the global launch process

• Support the social media manager across channels to improve market performance

• Work with the in-house content creator on photoshoots

• Implement SEO best practice and ensure that content is optimised to SEO standards

• Provide digital support for international shows T

he recruitment process for this position will entail online testing followed by an assessment centre at our site in Hinckley, Leicestershire.

Please note that this role is only open to Undergraduates who need to undertake a year out in industry as part of their degree course.

Triumph offers a variety of competitive benefit schemes which can be utilised by all staff including 25 days holiday plus bank holidays, a Pension Scheme, Cycle to Work Scheme, Free Parking, Subsidised Canteen etc. Additionally, all staff have the opportunity to purchase motorcycles, clothing and accessories at a heavily discounted rate.

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