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10 months ago
Harwoods Group
Location: Lewes
Job type: Permanent
Contact: Pat Lake
Category: Sales

Automotive retailer Harwoods Group, represents prestigious car brands Aston Martin, Audi, Bentley, Jaguar and Land Rover, as well as the truck brand MAN. We have eighteen businesses across Sussex, Surrey, Kent and Hampshire.

Established since 1931, we are a successful and progressive third generation family owned business and rank #11 in the Sunday Times ‘Top Track 250’, which league tables the UK’s private companies with a turnover of <£650m and <5,000 staff. In 2016 our turnover was £630m and we employed 900 people.

Our vision is to ‘create memorable experiences’, as we believe our primary role is to add maximum value to the customer journey. We also aim to make working at Harwoods as memorable and enjoyable as possible and benefit from above average employee engagement.

With 98% of staff scoring positively when asked ‘I am fully committed to doing my best for the company”, we’re a safe bet for a job and career.

Harwoods Land Rover Lewes are an appointed Land Rover new and used car retail operation, with a full service and repair facility. We are also an Approved Jaguar Service Repairer and are therefore able to provide full support to Jaguar owners in the maintenance and repair of their vehicles.In addition, we have an MOT facility on site

Our site represents Jaguar and Land Rover across the south east region from Hastings to Heathfield, across to Burgess Hill and Henfield and down to Worthing, with our core area being Lewes and Brighton

Job Purpose

The role of the Sales Executive is to:

  • Sell the manufacturer range of new and used car products meeting agreed sales volumes.


All Harwoods employees are expected to comply with/adhere to all Harwoods policies and procedures and any additional manufacturer requirements relevant to their role.

Person Specification


  • Proof of Right to Work in the UK.



  • Motor industry experience.

Skills & Knowledge


  • Full UK driving licence.
  • Smart appearance.
  • Competency in numeracy, literacy and IT.


  • Relevant product knowledge.


Harwoods has 5 key competencies which describe the behaviours expected of all employees.For this role we are looking for applicants who can demonstrate all of the competencies below at the level described, as per the attached competency framework.

Delivering Memorable Customer Service

Provides customer service which creates ‘memorable experiences’ through meeting and exceeding customer expectations.


Team Member

High Performing Teams

Supports others to continuously improve performance. Seeks feedback on own performance, takes responsibility for own development & demonstrates Harwoods values.

Commercial and Operational Excellence

Understands the drivers of business performance and uses them to optimise commercial opportunities. Plans and manages processes, resources workflows efficiently.

Innovation & Improvement

Demonstrates openness to change and improvement. Proactively looks for more effective ways of doing things.

Brand Aligned

Knowledgeable of, aligned to and ambassador for the brand and adheres to brand standards.

Key Responsibilities

Follow precisely and consistently the manufacturer sales process including meeting enquiry management targets.

  • Understanding of manufacturer mystery shopping criteria and ability to apply this knowledge when dealing with customers.

Ensure the showroom, displays, customer information, sales activities, vehicle documentation and other relevant information is kept and maintained accurately and comprehensively to the required manufacturer standard.To include the availability of brochures and display of manufacturer vehicles.

Using various sources, prospect for new and used car customers on a regular basis to create sales opportunities. Through the effective use of a follow up process, maintain regular contact with all new and existing customers to ensure relationships are maintained for potential (repeat) business.

Actively convey the culture of putting customers first by means of TCF at all times.

Maximise sales opportunities by offering finance solutions to customers, as well as adhering to the FCA guidelines at all times with regard to portraying financial information and regulated activities.

Manage the preparation and handover of sold vehicles to customers ensuring that the customer is given a full briefing on the operation of the vehicle and its controls including introducing customers to the aftersales department.

To participate in planning sales campaigns and promotions to maximise sales penetration andtake part fully in on and off site promotions run by the department.

Carry out accurate appraisals of all vehicles offered for part exchange.

Required experience:

  • Automotive: 2 years

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